As I have written before here, Chateau Mouton Rothschild selects a different artist from anywhere around the World in order to feature on their wine label.
For the 2008 vintage the Chateau have chosen a Chinese artist called Xu Lei.
Here is the new label:
Interesting to see that Chateau Mouton Rothschild has chosen a Chinese artist. Recently I wrote about the links between Chateau Lafite Rothschild and the Chinese market.
It makes good marketing sense to have links with your most emerging and promising consumer market.
The release of this label for the 2008 Chateau Mouton Rothschild has already pushed the price up per case. Less than 12 months ago Mouton 2008 was trading at £2000 per case. More recently the price had pushed up to £6000 per case of 12. It is tricky to get hold of any of this wine today.....and it will be interesting to see what price this wine is traded at over the next few weeks. I would presume £8000 per case.