Friday, 16 March 2012

Chateau Lafite Rothschild adds Prooftag

With the higher prices for the top wines from Bordeaux and also the emerging culture of counterfeiting and fraud, it is excellent to see that the top Chateaux are doing something positive. Chateau Lafite Rothschild have added the prooftag system to their labels/capsules.

Here is an excerpt from their press release:

Château Lafite Rothschild adopts the Prooftag system

In order to ensure high quality support for consumers and to strengthen the authentication system for its wines, Château Lafite Rothschild introduced Prooftag’s «Bubble Seal» security system in February 2012.

The objective of this seal is to guarantee traceability right through the distribution chain to the final consumer. The seal has been affixed directly at the Château on all bottles of Château Lafite Rothschild and Carruades de Lafite labelled since February 2012.

It will be present on all bottles of Château Lafite Rothschild from the 2009 vintage, and all bottles of Carruades de Lafite from the 2010 vintage. This initiative will also apply to bottles of earlier vintages released from the Château after February 2012.

The seal is applied to the bottle neck (at the back), partly on the capsule and

partly on the glass.

It provides two levels of protection:

1 / a unique «bubble code» that cannot be reproduced.

2/ a 13 character alphanumeric code that is associated with the bubble code

The combination of the bubble code and the alphanumeric code enables you to authenticate your bottle and access information about the bottle, previously registered by the Château and stored in a database.

The authentication procedure is carried out directly on line, on the Domaines Barons of Rothschild (Lafite) website:

The authentication page is also available in mobile phone version.

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